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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!
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What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!
View all Cold Calling

Sales

CSO email list providers
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
How to Use ChatGPT for Sales: Implementation and Prompts
How to Use ChatGPT for Sales: Implementation and Prompts
How can you use ChatGPT for sales? How does it improve processes and help you exceed goals? This blog has implementation tips and winning prompts.
24 Sales Podcasts You Need to Add to Your Playlist in 2023
25 Sales Podcasts You Need to Add to Your Playlist in 2024
Looking for the best B2B sales podcasts of 2024? We've curated a list that everyone in sales needs to subscribe to. Click to see all 25!
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

EU Expansion: How to Effectively Expand into European Regions
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
15 B2B Marketing Trends and Predictions for 2024
15 B2B Marketing Trends and Predictions for 2024
What will happen in B2B marketing in 2024? We asked a host of B2B leaders and experts for their thoughts, and they gave us 15 trends and predictions.
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Beyond Awareness: Crafting Memorable B2B Marketing
Marketing is only effective if it's memorable. But with so much competition - that's a challenge. Click to read how to create memorable B2B marketing.
View all Demand Generation

Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
Lead Generation Cost
How Much Does Lead Generation Cost? [+How to Optimise It]
Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.
What Are Sales Qualified Leads and How to Find Them?
What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]
Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on outbound
Can You Still Cold Call Under GDPR?
The GDPR isn’t here to ban B2B cold calling. Instead, it aims to make it more responsible, which is good news for us all. Click to find out more.
AE Sales: Tips and Strategies to Win Deals and Increase Pipeline
Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.
What Is Sales Automation? [Definition & Examples]
Simplify the way your team sells with sales automation. Click to discover what it is, why it's great for B2B and how it works with examples. Learn more!
How to Prioritise Sales Leads
In this blog, we uncover 6 steps to prioritise sales leads more effectively. Say goodbye to wasted time and hello to a smoother sales journey!
The Ultimate Guide to Video Prospecting in Sales
Set yourself apart from the competition and make your messages memorable with video prospecting. Click to read Cognism's ultimate guide.
Outbound Cold Calling: What It is and How to Do It Right
Want to know how to master the action that most salespeople dread? Click to learn how to do outbound cold calling right for unbelievable sales success!
14 Cold Email Templates for Better Sales in 2024
Generate more sales leads with these 14 ready-made cold email templates! Plus, learn all our tips and tricks for creating your own winning sales cadences.
How to Put the ‘Person’ Back Into Outbound Personalisation
Personalisation is an ever-changing concept. Learn more in this article on what it means to be personalised in this new era of outbound.
Pain Point Discovery: 5 Essential Questions to Ask Your Prospects
In B2B cold calling, discovering your prospects' pain is all about the questions you ask. Click to read Cognism's 5 essential discovery questions!

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