Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on outbound
Meetings Booked Vs Meetings Attended: How to Stop the Drop
Booking a meeting might be hard but getting your prospect to attend is even harder. Get the tips you need to avoid no-shows.
Speeding Up Outbound With Cognism
An American career development solution worked with Cognism to speed up their outbound process and book more meetings. Click to see the case study.
A Smooth Introduction to B2B Outbound Sales
We spoke to Sean Wallace, Flowingly CRO, to find out how our B2B prospecting solution helped them to explore new revenue streams. Click the link for more.
3 Avoidable Mistakes Sales Leaders Make While Ramping SDRs
If your SDR training program is ad hoc, you may be sleepwalking into traps that hamper reps' development. Learn how to avoid them once and for all.
Exceeding Targets From Home: a Guide to Remote Sales Management (2022)
The landscape of sales is changing, and you need to change with it! Cognism's whitepaper will help you become a better remote manager. Click to download.
10 Things to Avoid in B2B Cold Calling
Hold the obituary, B2B cold calling isn't dead. Improve your cold calls by looking at what not to do. Get the tips from Cognism’s sales experts!
10 Top SDR Tips and Strategies for Winning Sales
Learn 10 top tips for SDRs to help you close sales. We asked six experienced SDRs and BDR about strategies that work for them.