Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on outbound
The Importance of Channel Preferences in Outbound
When it comes to outbound, it’s important to consider channel preferences. Because it’ll help with the ROI of conversations. Read more in this article.
C-suite Selling: 7 Tips to Win Over Decision-makers
C-suite selling - tough, but not impossible! Click here for 7 proven tactics that will help you win over top-level execs and close more deals.
How to Help a Struggling SDR
Looking for ways to help a struggling SDR? Check out some expert tips to support your sales development representatives and help them succeed.
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps
LinkedIn voice messaging should be part of every SDR's outreach toolkit! Keep reading for Enterprise SDR Alex Knight’s voice note do’s and don’ts.
Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!
Enterprise Selling Guide: 12 Actionable Tips
Enterprise selling - it's tough but not impossible. Cognism's SDRs share 12 actionable tips to help you prospect into the world's largest companies.