ZoomInfo requires users to buy a 'Global Data Passport' for $10,000 to prospect outside the US, whereas Cognism offers free unrestricted global data access.
ZoomInfo’s plug-in took approximately 20 seconds to load a lead, and more often than not, the contact details were incorrect. This was a productivity drain. With Cognism, it’s either instant or takes four seconds. The plug-in’s velocity enables quick-fire prospecting allowing our salespeople to get on with what they do best - selling!
Drift
Michael Iannuzzi, Director of Marketing & Sales Development
Both GDPR & CCPA compliant with global DNC lists across all packages. (Lusha offers DNC scrubbing as part of the highest-paid package & does not scrub against European DNCs.)
All Cognism plans include key capabilities and features designed to make prospecting as efficient as possible. Only Intent data and Diamonds-on-Demand® require an additional cost.
Lusha reserves key features for higher-tier packages or as add-ons at an additional cost. These include contact search, credits, technologies and more.
Our outbound team conducted a blind test: some team members were given Cognism’s data and some data from our existing supplier. Our core evaluation was to measure how many contacts led to a successful connection, but also how many of them resulted in an opportunity. I can confidently say that the number of Cognism contacts that successfully qualified to a revenue generating opportunity and moved through the buying journey was higher. This ultimately convinced the wider business and senior stakeholders to switch to Cognism.
Cognism’s Diamond Data® is also a game-changer. SDRs are ringing real mobile numbers which means they’re getting in front of the right people and aren’t wasting any time calling dead numbers.
THG Ingenuity Cloud Services
Stevie Howlett, Head of Global Sales Development
99.6%
decrease in list building time (from 7 days to 15 minutes)
We did a split test between a well-established US competitor and Cognism for data quality in Europe. Side-by-side, we saw a really big difference between the two providers. Cognism had a 60% improvement in conversion rates
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