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Comparing Cognism vs Amplemarket in 2024

Are you looking for ways to simplify prospecting?

Or do you want to supplement and enrich the database you’ve built with your existing provider?

Perhaps you’re looking for a solution with more verification features? 

Amplemarket is a decent option, but Cognism might fit your business better.

Like Amplemarket, Cognism is a sales tool that helps B2B teams access international B2B contact data that’s GDPR and CCPA-compliant. It beats the scarcity mindset with unrestricted data views.*

In this article, we’ll explain how Cognism compares to Amplemarket so you can make an informed decision when choosing your next data provider. 

👇 Scroll to learn more about Cognism vs Amplemarket pricing, features, user reviews and more!

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Key features of Cognism vs Amplemarket

Cognism

Cognism aims to give businesses the right tools to contact the most relevant people and increase revenue month-on-month.

It supplies sales, marketing, RevOps and GTM leaders with an accurate global B2B database that’s compliant with GDPR and CCPA data laws. Features include:

  • Accurate and up-to-date global contact database. 
  • Diamond Verified Phone Data®, which arms sales teams with human-validated, factually-correct mobile numbers (98% accuracy).
  • A mobile phone number coverage leader in the US (2x more than other providers).
  • The most complete data in the EMEA.
  • Intent data powered by Bombora.
  • Unrestricted views and individual and page-level exporting.*
  • Advanced contextual data points and sales trigger alerts.
  • CRM and sales engagement integration tools are included in every package.
*Subject to fair usage policy

Amplemarket

Amplemarket has multiple features to help teams achieve revenue growth: 

  • Contact and company search.
  • Enrichment.
  • Multi-channel selling.
  • Buying intent signals.
  • Automated sales workflows.

💡 Discover how a tool like Cognism and Amplemarket can find decision-makers in target accounts and export records to your CRM.

What’s the difference between Amplemarket and Cognism?

When comparing Cognism to Amplemarket, consider the quality of the B2B data you’re getting and the features for the price you’re paying. 

Here’s a quick summary of how the two tools compare:

Cognism
Amplemarket
Packages to suit business size
Cognism
✔️
Amplemarket
✔️
Web app
Cognism
✔️
Amplemarket
✔️
Browser extension
Cognism
✔️
Amplemarket
✔️
Intent data
Cognism
✔️
Amplemarket
✔️
Phone-verification/ research on-demand service
Cognism
✔️
Amplemarket
Do-not-call lists in US and Europe
Cognism
✔️
Amplemarket
Unrestricted views/ individual and page-level exporting
Cognism
✔️
Amplemarket
Human-verified mobile numbers
Cognism
Phone-verified
Amplemarket
Compliance status
Cognism
GDPR & CCPA compliant
Amplemarket
GDPR & CCPA compliant
High Value B2B Data
Global DNC lists check
Phone Verification
Verified Identity
Accurate Mobile

Cognism vs Amplemarket: Databases

Amplemarket does not state the locations its database covers. However, users have found it to be US-centric.

Cognism’s dataset offers the most complete coverage in the EMEA. The tool has EU and US research teams, making it a great option for anyone looking to find highly-targeted global leads, including NAM and APAC.

Quality is of utmost importance to Cognism, with 98% accurate phone-verified numbers, the most complete data in Europe and next-level mobile number coverage in the United States (2x more than other providers).

Where do Cognism and Amplemarket get their data?

Amplemarket states that its data comes from: 

  • Publicly-available information.
  • Data it licenses from selected third parties.
  • Data that users provide when they sign up for the service or send feedback via email.
  • Contact lists shared via a user’s CRM or when syncing email campaigns.

Cognism gathers its contact data via proprietary sources. Then, it fills in the gaps from third-party data providers, publicly available sources, manual research and strategic partnerships. 

Cognism ensures up-to-date and accurate B2B data via machine learning processes that check millions of data points daily. An in-house team of researchers verify the data, ensuring accuracy and compliance. This stringent verification process applies to Cognism’s entire database.

However, Cognism takes data verification to the next level through its exclusive data asset, Diamond Data®.

Diamond Data® comprises phone-verified mobile numbers that are 98% correct. The team manually verifies mobile phone numbers with a phone call and includes contacts specifically requested by customers who leverage the Diamonds-on-Demand® service.

Diamond Data® gives sales teams the ability to have 7x more live conversations (Diamond Data® connect rates = ~20% vs 3% industry standard).

Here’s an infographic detailing the difference that calling factually correct, human-verified mobiles can make 👇

5x
increase in reach
7x
more live conversations
80%
less calls needed for better results
25%
less attempts to get through a cold call list
5x
increase in reach
7x
more live conversations
25%
less attempts to get through a cold call list
80%
less calls needed for better results
Diamond Data®

More results from fewer calls

Break performance records with Cognism's phone-verified data for 7x connect rates and complete GDPR compliance.

Diamond Data® ensures your team connect with the right people, in their current role, at the correct company.

HubSpot Video

Comparing the cost of Amplemarket and Cognism**

Cognism pricing

Cognism’s pricing model was created to overcome the scarcity mindset, allowing teams to prospect into their target accounts without worrying about credits. Its seat plans best suit individual contributors who:

  • Don’t want to worry about credits and volume.
  • Do want to get the best possible data for their target accounts.

Cognism users get unrestricted views and page-level exporting*. This includes emails, mobile numbers, firmographic data, technologies, sales trigger events, etc. All European and US data is visible from the get-go, allowing users to make informed decisions when exporting data to their systems.

Marketing and RevOps teams that need Cognism for list building and enrichment workflows can also access packages suitable for bulk exporting.

Cognism grants all its users access to the following:

In addition to this, users can add intent data and Diamonds-on-Demand® to their package. 

Amplemarket pricing

There’s no Amplemarket pricing information or a description of what’s included in its packages on its website. However, Revpilots provides a detailed breakdown:

  • There are two plans for one or three user seats.
  • Plans are customised based on added features for lead generation, multichannel sales, sales expert services etc. 

Each base plan includes:

  • Group onboarding sessions.
  • Email and chat support.
  • Sales templates playbooks.
  • Amplemarket university.
  • Exclusive webinars with sales experts.

Contact data comes at an additional cost to the base package and is credit-based. Amplemarket gives users about 200 phone number credits a year per person before they have to buy more credits. 

Moreover, while Amplemarket offers a Chrome extension, it can only be used with Gmail, Outlook, CRMs & LinkedIn. 

**Pricing information for Cognism and Amplemarket is dependent on your company's needs. For accurate pricing, please contact your preferred data provider.

Why not get started with Cognism right away?

Here's 25 free leads for you!

I can confidently say that the number of Cognism contacts that successfully qualified to a revenue generating opportunity and moved through the buying journey was higher than any other provider we tested. This ultimately convinced the wider business and senior stakeholders to switch to Cognism.
QA
Joe Mackay, Marketing Operations Manager
81K
worth of opportunities generated in 2 weeks
ROI
ROI has been proven

Amplemarket vs Cognism: Usability

Amplemarket is easy to use, with a smooth and clean UI.

Cognism customers speak highly of the interface, usability and support: 

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compliance image

 Customers like Corporate Traveller praise Cognism for its commitment to compliance:

“Compliance is a major factor when considering how best to access prospect data, and choosing a partner that can combine GDPR conformity, great coverage of the UK market and deliver constantly updated qualified mobile numbers and contact details meant Cognism was the right choice for us.”

Remember, choosing a provider serious about compliance isn’t only about ensuring you don’t incur a hefty fine but also that your teams can prospect confidently. 

Epik8 saw the effects of having quality, compliant data when they invested in Cognism: 

“As an operations department, having Cognism’s highly accurate data in our CRM has totally transformed how we work.”

Amplemarket versus Cognism: Compliance

Amplemarket is GDPR and CCPA-compliant. There is no mention of DNC lists on the website or privacy policy. 

Cognism is GDPR and CCPA compliant and scrubs all mobile numbers against:

  • TPS/CTPS lists in the UK.
  • Do-Not-Call lists in the USA, Canada, Australia and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal, Sweden and more.

If a number is marked as TPS or DNC, it means that the user has opted out of receiving unsolicited phone calls by applying to the national do-not-call registry. 

Cognism allows admins to choose whether to hide or show contacts on DNC lists from reps. Meaning that its customers have complete confidence in the legality of its outreach.

The platform follows these compliance-based actions: 

  • A stringent B2B data verification process. 
  • Ensures all data is legally sourced and of the utmost quality.
  • Provides users with a notified database.

Get more information on Cognism’s compliance status 👇

 

FAQs about Amplemarket vs Cognism

Cognism is the better choice for businesses looking for a sales intelligence platform that offers up-to-date, accurate data in an easy-to-use interface.

The quality of its verified mobiles and B2B emails are unmatched by Amplemarket, as are its extensive features and excellent customer service.

So, if you’re looking for the best tool to help you reach out to potential leads and target customers, Cognism is the clear winner.

Yes, Cognism is an excellent alternative when comparing Amplemarket competitors. Cognism provides highly accurate and up-to-date contact information that helps sales and marketing teams find the information they need to make fewer calls, contact the most relevant people, and hit quota faster. 

Furthermore, Cognism has received overwhelmingly positive reviews from its users. In particular, many users praise its user-friendly interface, accurate data and excellent customer service.

How B2B sales and marketing teams use Cognism

Enough about Cognism vs Amplemarket. 

What do actual Cognism customers have to say about the tool? 

Try Cognism, an Amplemarket alternative

Cognism vs Amplemarket - who to choose? 

Cognism is an Amplemarket competitor with the most complete data in the EMEA and next-level mobile coverage in the US. Even better, it’s the only data provider actively phone-verifying mobile numbers, making it an excellent choice for global prospecting.

With Cognism, you get more:

✔️ More mobile numbers that go through to the right contacts. 

✔️ More confidence when prospecting.

✔️ More targeted leads.

✔️ And more incoming revenue.

Start making every month your best month. Book your demo today!