Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on demand-generation
SDR Personal Branding: Tips to Build Your Brand in 2024
The latest tool in an SDRs toolkit? A personal brand! Click to read how salespeople can build a personal brand to benefit their performance.
How to Build a Demand Gen Machine From the Ground Up
Want to spark the engine of your demand gen machine? Alice de Courcy, Cognism CMO, breaks down her winning framework. Read our guide to get started!
B2B Influencers: How to Work With Them to Build a Media Machine
You've heard of influencers in B2C, but are you using them in your B2B marketing? Click to read how you can utilise B2B influencers for demand generation.
The Top B2B Marketing Podcasts for 2024
Listen to the best brains in B2B marketing and their hints, tips & hacks. See our list of the top titles, including Revenue Champions, Exit Five and more.
Leading Marketing Through a Recession with Alice de Courcy
Leading a marketing organisation is difficult enough without throwing a recession into the mix. Read Alice de Courcy's advice for fellow marketing leaders.
Cognism’s Accurate Mobiles Increase Connect Rates by 69%
The number one company fashion brand, Team Sunday, uses Cognism to consistently hit monthly targets and lift SDR confidence! Click to read the case study.
Why Building a Personal Brand Benefits a Demand Generation Strategy
What is trigger marketing? Discover the answer and how you can spot and use triggers to Increase your conversions in this definitive guide! Click to read.