Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on demand-generation
Rebranding in the Demand Gen Era: Cognism’s Tips and Tricks
Rebranding isn't a set-and-forget exercise. You can use it to enhance everything you do. Find out more in this article, from 3 Cognism marketing experts.
Are You Finding B2B Marketing Boring?
Are you bored of being a B2B marketer? In this article, Cognism reveals the tactics that will rescue you from B2B boredom in 2022.
Executing a Scalable ABM Strategy With Cognism
A market-leading building efficiency software platform uses Cognism to execute a scalable ABM strategy. Click to read the case study.
How to Ungate Your Content (by Segment)
You can't ungate content overnight; you have to follow a process. Read this blog on ungating content, with insights from Cognism's marketing leaders.
Gated Vs Ungated Content: the Great Marketing Debate
What's the best marketing strategy- gated vs ungated content? That’s the question a group of B2B marketers strive to answer. Click to read the debate.
The Anything but Basic Guide to Google Ads in B2B Marketing
Want to create and launch a Google Ad campaign for your business? Click to discover everything you need to know about PPC for B2B.
Brand Vs Demand
There’s really no debate - B2B marketers need both brand and demand! Click to discover what industry leaders have to say about aligning the two.