Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Joe Barron
Joe Barron is Cognism's Content Manager. He joined the company in 2018. He is passionate about translating expert insights into actionable content.
How to Manage Your CRM Data Like a Pro: 10 Best Practices
If the information in your CRM isn’t up-to-date, you could be leaving money on the table. Click for Cognism's 10 best practices for fixing bad CRM data.
25+ B2B Sales KPIs Your Business Needs to Track
If you’re working in a scaling B2B sales team, you’ll need to track KPIs (Key Performance Indicators). See our list of the top B2B sales KPIs.
13 RevOps Questions - Answered!
Read our Q&A with Antoine Cornet, Cognism’s Head of Revenue Operations. Want to know how to implement a successful RevOps strategy? Click here!
Top 10 SDR Interview Questions: Hire the Best SDRs
Great SDRs can be hard to find. Here are 10 SDR interview questions to help you find them. Click to view our B2B sales recruitment blog.
Software Sales Cold Calling Script: Prospect Into Software Orgs
Sam Gibbons works in Cognism's sales team. He's given us a cold calling script for prospecting into software companies. Click to see the script!
Cognism's Top 5 Sales Personality Traits
Cognism launched a quiz into sales personality traits and here are the results! Every sales team should have these 5 reps- click to see them.
Enterprise Selling Guide: 12 Actionable Tips
Enterprise selling - it's tough but not impossible. Cognism's SDRs share 12 actionable tips to help you prospect into the world's largest companies.