Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Kate Lismore
Kate is a content editor and writer covering all things B2B marketing and sales. Her main focus is improving readability across Cognism's blogs.
Cognism's Guide to B2B Data Compliance in 2024
Data compliance might not be the coolest topic! But it’s a vital component in any successful B2B company. Read on for tips from the Cognism team.
How to Get More Women Into Sales
The lack of women in sales is an ongoing issue. What needs to change and how? Find out in this blog, featuring insights from Cognism's sales and HR teams.
Real Live Cold Calling
Want to improve your sales skills? Get tips and tricks from Cognism's Cold Calling Live sessions! Click for advice on discovery, objections and more.
LinkedIn Voice Messaging: The Complete Guide for B2B Sales Reps
LinkedIn voice messaging should be part of every SDR's outreach toolkit! Keep reading for Enterprise SDR Alex Knight’s voice note do’s and don’ts.
How to Build Category-winning Demand Marketing
Building category-winning demand marketing isn't easy! Read on for insights on building a content machine and bringing your ICP into your value loop.
Sales Admin: the Unsung Hero of Closing Deals
Admin might not be the coolest part of sales… but it's undoubtedly the unsung hero of closing deals. Keep reading for tips from Cognism's sales superstars!
10 Things Every New SDR Must Do
Starting a new sales role can be a daunting prospect. Don't worry! Keep reading for Cognism's 10 tips for new SDRs.