The B2B data providers market is booming - making it hard to choose just one.
When choosing yours, you’ll have to consider several criteria — the frequency of data updates, the database size and market focus, the structure of pricing plans, and credit limits.
It’s a lot if you have to compare dozens of solutions. We’ve put together this article to help you make an informed decision. Below you’ll find:
Let’s get started 👇
We’ve handpicked fourteen B2B data providers and compared them side-by-side based on their pros, cons, and pricing. Let’s review the findings.
Cognism is the best data provider for quality, up-to-date and accurate B2B data. It should be your top choice if you want complete compliance and more mobile numbers.
Unlike most competitors, Cognism offers unrestricted data views*, eliminating the need for credits.
“Compared to Lusha and ZoomInfo, Cognism has the best level of high-quality, compliant data on the market. Cognism is very forward-thinking, and no other tools provide the breadth of features available all in one succinct platform.” - Metrikus.io
Cognism prices its data license types per user. However, its sales reps are available to discuss what you’re hoping to achieve from the tool so you can be provided with a proposal you’re comfortable with.
Cognism includes the following in all its packages:
Cognism grants its users access to the following:
Here’s a link to the Cognism pricing page. Otherwise, why not try Cognism with 25 free leads? 👇 Click the banner to get started.
(Source: Kaspr)
Kaspr is a sales prospecting tool that helps sales reps easily find B2B contact data and create outreach sequences on LinkedIn.With this database vendor, you can access emails, phone numbers, and the relevant data you need to convert leads into long-lasting partnerships.
Kaspr monthly subscriptions start at 30€/mo per user; 50 free credits per month on a free plan. Custom plan for 20+ users.
(Source: G2)
Clearbit is a marketing-first data supplier. It supplies sales reps with firmographic and technographic data about prospects they want to outreach to.
This firmographic data vendor does not scrub against DNC lists in Europe and the US; some users mention a lack of customisation.
Request pricing directly from the seller. Packages include Free, Business and Powered by Clearbit. Business plans are limited by credit quotas and charge for extra add-ons.
(Source: Adapt)
Adapt is a B2B database vendor that allows you to find the most important information about your prospects, enrich current records, and personalise your B2B outreach campaigns.
This tool does not include intent data, and its GDPR compliance status is unclear. Moreover, some users find it takes time to learn, and the contact data is limited.
You must fill in a form to request pricing information from Adapt.
(Source: Ampliz)
Ampliz offers fresh and accurate data to fuel sales pipelines for companies targeting the healthcare sector. While it’s a US-based data provider, it’s heavily focused on the APAC market.
You must request a demo on the website to learn more about pricing.
(Source: G2)
With Datanyze, you can find information on a prospect when searching LinkedIn. You can get their basic information, email address, and phone number. Datanyze offers limited contact information compared to more advanced services and no advanced firmographic information.
The platform structures its pricing based on credit limits, which can be inconvenient for many sales teams with high lead volume. The free plan offers ten credits monthly; paid plans start at $21 monthly with 960 credits a year.
(Source: G2)
Demandbase is a business data vendor that helps teams acquire contact information and enrich current databases for successful account-based marketing campaigns using AI.
One con with this solution is that it can become expensive as features like B2B data and personalisation must be added at an extra cost.
For detailed pricing information, you must contact Demandbase.
(Source: ZoomInfo)
ZoomInfo is one of many data providers in the USA. Its algorithms gather data from millions of sources in real-time. While it’s a trusted data vendor, some users complain about the freshness of the collected data.
You must reach out for a custom pricing quote. You can choose different tiers for sales, marketing, and recruitment.
(Source: Capterra)
Lead411 is a USA data vendor that provides accurate and verified contact and account information for lead generation. It helps sales reps get general prospect information and research in-market prospects actively looking for a solution online.
Keep in mind that you’ll need credits to unlock contact data when considering this data vendor. What’s more, users mention limited EU, APAC and LATAM data.
Lead411 has monthly and annual plans - Basic, Enterprise and Pro. You’ll find up-to-date pricing on its website.
(Source: seamless.com)
Seamless AI is a data-as-a-service vendor that sources prospects’ emails and phone numbers. When it comes to datasets, Seamless is predominantly US-focused. The Seamless.AI Terms of Use state that it cannot represent that the services (including data) are appropriate for locations outside the United States.
Seamless AI packages include Free, Basic, Pro, and Enterprise. Depending on the plan, the pricing is based on credits and 1 to 5 user seats.
(Source: Crozdesk)
Uplead is a B2B database provider that claims to achieve 95% accuracy on its data. (That’s 3% less than Cognism😉) It filters contacts by job title, location, company size, and industry. However, credit limits can be high for prospecting teams.
The free plan is available but with only five credits. Paid plans start at $74/mo. Request precise pricing information from Uplead’s website.
Compare UpLead vs ZoomInfo
(Source: RocketReach)
RocketReach is a B2B data supplier that lets salespeople access real-time personal and professional emails, phone numbers, and social media profiles. While they offer unlimited searches, they’re only available on Enterprise plans, and credit limits can be high on others.
Plans start at $53 / month with only 125 lookups per user. Direct dials can be added for an additional price.
Request up-to-date pricing information from the provider.
(Source: LeadIQ)
LeadIQ is B2B data provider that collects information from public and private sources (social media platforms, job boards, SERPs). It integrates with all major CRM platforms like Salesforce but may not be suitable for marketing or RevOps as it’s built for SaaS sales.
LeadIQ has a free version and individual pricing plans, including Starter, Pro and Enterprise.
The more up-to-date and accurate data you use in your B2B sales and marketing activities, the more likely you’ll achieve success.
The reason is simple – with current, accurate business data, your sales team won’t waste time speaking to the wrong people. It also makes it much easier for marketers to craft messages that speak to your prospect’s pain points.
But what is the meaning of the term data vendor? Let's explore 👇
A B2B data provider is a company that sells data to other businesses. They gather information from different sources and organise it into useful datasets.
This data can include company details, contacts, industry-specific info, and more. B2B data vendors help identify potential customers, target industries and provide insights on market trends.
Vendors must follow data privacy regulations and businesses should also comply with relevant laws.
There are at least five reasons to use B2B data suppliers:
Choosing a B2B data vendor requires careful consideration of your business needs. Here are some factors to consider when selecting a B2B database vendor:
Different vendors may excel in different areas or specialise in specific industries. That’s why you must evaluate multiple vendors, compare their offerings, and consider how well they align with your needs before deciding.
Get the lowdown on how to choose your B2B data provider with Emily Liu, Cognism's Senior Video Marketer! Press ▶️ to watch her tutorial.
Determining the best B2B data vendor depends on your business needs and preferences. Make sure you consider Cognism in your research. Here's why:
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