Clearbit provides account and contact data in real-time. Many businesses using this vendor benefit from a suite of business intelligence features and company profile insights, such as revenue or technology usage.
But lack of specific tools for efficient prospecting makes users explore Clearbit alternatives. For example, in a recent independent survey, participants mentioned that Clearbit’s data quality (especially phone number accuracy) needs improvement.
The increasingly competitive landscape leaves the market open for other data providers to fill that space.
Let’s see what Clearbit competitors can challenge it.
Cognism is a sales intelligence platform with a high-quality contact database. It has contact data coverage in NAM and is a leading data provider in EMEA. Cognism’s strength lies in its manually verified mobile numbers database and accuracy.
Cognism also supports the most popular prospecting workflows via its browser extension. For example, you can enrich LinkedIn profiles and Sales Navigator lists with mobiles and emails or look up contact or company data on corporate websites.
This is a simple alternative to Clearbit for B2B email enrichment. The provider uses algorithms to generate up-to-date B2B contact data, such as business name emails and company information. However, it doesn’t provide cell phone numbers.
Unlike Clearbit, this provider doesn’t store data in a database.
This data enrichment provider claims to be a cheaper Clearbit alternative for email enrichment.
Its core functionality revolves around real-time data enrichment using open-source intelligence (OSINT) methods. It gathers real-time data to enrich professional and personal emails but doesn’t provide prospects’ phone numbers.
6sense is an account-based orchestration platform that helps businesses identify, prioritise, and engage with prospects in real-time. It generates insights into buyer intent and behaviour thanks to AI and predictive analytics.
This Clearbit alternative may suit outbound teams who use intent signals to personalise their outreach.
This Clearbit competitor has a large database of professional and company-published profiles.
But ZoomInfo segments its database for specific functions and charges extra for regional and global data. Some international companies find “paying for the different regions like Europe or Asia” hard to justify.
Some GTM leaders voice their dissatisfaction with ZoomInfo’s upmarket pricing and lack of innovation regarding the core product.
Check out our comparison of ZoomInfo alternatives and Cognism vs ZoomInfo page.
Apollo.io is a good alternative to Clearbit if you’re looking for an affordable B2B database. It specialises in finding email addresses and executing email campaigns. It limits the number of mobiles in each plan.
Check out our comparison of Apollo.io alternatives and our Cognism vs Apollo.io direct comparison page.
7. LeadfeederLeadfeeder is often considered a top cloud-based Clearbit rival. It’s a B2B intent data platform designed to identify and capture leads based on your ICP as they land on your site.
Clearbit competitor, Lead411, provides verified contact and account information for building lead lists.
Search for contacts and companies globally is limited to the highest enterprise plan or available as an add-on.
This Clearbit alternative allows you to find prospects and companies matching your ideal customer profile.
It also provides insights about leads such as their job industry, current company, interests and activity on LinkedIn, which help you tailor your outreach.
If you’re looking for an alternative to Clearbit to get accurate mobile phone numbers, Cognism offers 2 x more mobile numbers than other providers. It also has a premium manually-verified mobile dataset with 98% accuracy (Diamond Data®).
Cognism is CCPA and GDPR-compliant and checks mobile numbers against DNC lists in the USA, Canada, Australia, UK and European countries, including Germany, France, Spain, Ireland, Belgium, Croatia, Portugal and Sweden.
Clearbit says it takes CCPA and GDPR compliance seriously. It even offers users Suppression Settings for Prospector and Enrichment that exclude contact results with EU location data.
When it comes to cold calling, Clearbit doesn’t indicate on its website if it checks the do-no-call lists. Why is this relevant?
The Information Commissioners’ Office (ICO) has issued fines totalling £180,000 for two companies that made more than 480,000 unlawful marketing calls to businesses signed up with the UK’s “Do not call” register.
The best alternatives to Clearbit combine accurate and compliant contact data with intent data. One of Clearbit’s competitors you should consider for lead generation is Cognism.
Thanks to its global B2B database and its partnership with Bombora’s consent-based intent data, Cognism lets you generate targeted leads that match your ICP criteria. It also allows you to reveal lead’s contact info on LinkedIn and corporate websites and enrich Sales Navigator lists.