Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
We're on YouTube
Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts on marketing
We're All Human: How H2H Marketing Can Transform Your Brand
Struggling to connect with your audience? Take a page out of the Human to Human (H2H) playbook for more effective B2B marketing. Click to find out how!
LinkedIn Marketing: 10 Essential Steps to Craft a Winning Strategy
Not getting the traction you would like on LinkedIn? Follow these 10 steps to boost your LinkedIn marketing strategy.
Why the SaaS Marketing Funnel Doesn’t Work
The traditional SaaS 'marketing funnel' is no longer reflective of the way buyers behave. Instead, we need to encourage declared intent inbound requests.
Buy Targeted Email Marketing Lists [Global Coverage]
Buy email lists from reliable places. Learn about their accuracy, compliance, pricing, and coverage to purchase the best email address lists for your needs.
Updating Our SEO Strategy: Money Keywords
SEO strategy is always evolving - and we just updated ours! Introducing money keywords - click to read what they are and how we implemented them.
What Is a Marketing Qualified Lead (MQL)?
What is a Marketing Qualified Lead and how is a SQL different? Click to read our guide and uncover everything you need to know about mastering the MQL.
Building Successful Trigger Marketing Campaigns: A Step-by-Step Guide
A comprehensive guide to creating effective trigger campaigns. This blog outlines their benefits, types and applications.