Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Amy Collins
Amy is a content marketer interested in exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.
Prioritising Growth in Startups
Growth is arguably the most important goal for any startup. Without growth, the new business is likely to fail. Click to read how to prioritise growth.
Revenue Operations Cold Calling Script: Prospect to RevOps Leads
Worried about what to say when cold calling targets in revenue operations? Never fear, the ultimate cold calling script for RevOps is here.
Leading Sales Through a Recession With Ryan Reisert
Leading a sales organisation is difficult enough without throwing a recession into the mix. Click to read Ryan Reisert's advice for sales leaders.
Where Are B2B Marketing Leaders Investing Their Budget?
Click to read where three B2B marketing leaders are choosing to invest their marketing budgets and the trends they're expecting to emerge.
The Ultimate CRO Cold Calling Script: Book Meetings With CROs
Not sure what to say when cold calling CROs? We have you covered! Click to read the ultimate cold calling script for outreaching to CROs.
Lead Gen to Demand Gen: How to Manage a Marketing Campaign
When switching from a lead gen strategy to demand generation, marketing campaigns look a bit different. Click to read how to run a DG marketing campaign.
Is the ‘Meeting Booked’ Metric Killing Your Rep's Cold-Calling Mojo?
Is the way we measure the sales function limiting its potential? Are we incentivising the wrong outcomes? Read this blog to get the answers!