Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
Check out our Podcasts
Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Amy Collins
Amy is a content marketer interested in exploring topics within B2B marketing and sales, provide her readers with real life, actionable tactics.
Accelerating Your Sales Career With Aaron Ross and Ryan Reisert
Want to be successful in sales? Learn from the greats! Click to read Aaron Ross and Ryan Reisert's advice for accelerating your sales career.
Leading Marketing Through a Recession with Alice de Courcy
Leading a marketing organisation is difficult enough without throwing a recession into the mix. Read Alice de Courcy's advice for fellow marketing leaders.
Why Building a Personal Brand Benefits a Demand Generation Strategy
What is trigger marketing? Discover the answer and how you can spot and use triggers to Increase your conversions in this definitive guide! Click to read.
How to Produce High-Quality Content Quickly
Want to become a media machine providing value to your audience? Click to find out how you can produce high-quality content quickly!
How to Improve Technological Literacy in Sales Teams
Learning to use new technology in a sales organisation doesn't need to be painful. Click for tips on improving your team's technological literacy.
The Unboring Role Of A B2B Marketer
B2B marketing is a snooze fest, right? It doesn’t have to be! Free marketers from boring lead gen tasks and let them bring *unboring* to B2B.
Death of the Office Landline
Are office landlines a thing of the past? And if so, is it harder to get hold of crucial B2B decision makers? Click to read Ryan Reisert's insights.