Cognism | Blog | Connect | Content Marketing (4)

Demand Generation

EU Expansion: How to Effectively Expand into European Regions

Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively

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Marketing

C-Suite Marketing for Supply Chain & Logistics Solutions

Demand Generation

15 B2B Marketing Trends and Predictions for 2024

Demand Generation

Beyond Awareness: Crafting Memorable B2B Marketing

Sales

Speed to Lead & Diverting Data Decay: Q3 '23 at Cognism

Cold Calling

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20 Examples of Common Sales Objections With Responses (2024)

Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.

What is Sales Development Representative's (SDR) Role?

Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!

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What's the Difference Between Warm Calling Vs Cold Calling?

Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

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Sales

9 CSO Email List Providers in Europe and the US [2024]

Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.

How to Use ChatGPT for Sales: Implementation and Prompts

How can you use ChatGPT for sales? How does it improve processes and help you exceed goals? This blog has implementation tips and winning prompts.

24 Sales Podcasts You Need to Add to Your Playlist in 2023

25 Sales Podcasts You Need to Add to Your Playlist in 2024

Looking for the best B2B sales podcasts of 2024? We've curated a list that everyone in sales needs to subscribe to. Click to see all 25!

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Demand Generation

EU Expansion: How to Effectively Expand into European Regions

Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively

15 B2B Marketing Trends and Predictions for 2024

What will happen in B2B marketing in 2024? We asked a host of B2B leaders and experts for their thoughts, and they gave us 15 trends and predictions.

Beyond Awareness: Crafting Memorable B2B Marketing

Marketing is only effective if it's memorable. But with so much competition - that's a challenge. Click to read how to create memorable B2B marketing.

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Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies

Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!

How Much Does Lead Generation Cost? [+How to Optimise It]

Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.

What Are Sales Qualified Leads and How to Find Them?

What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]

Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.

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Brand Vs Demand

There’s really no debate - B2B marketers need both brand and demand! Click to discover what industry leaders have to say about aligning the two.

B2B Marketing: Art Vs Science

When it comes to B2B marketing, are you team art or team science? Click to find out why a variety of marketing experts believe you can benefit from both!

The 13 Content Marketing Tools That Power Cognism’s $88,270 Engine

13 of the best content tools? Take a look at our content marketing tools and start transforming your department into an untouchable asset.

5 Marketing Lessons Learned From Gong’s Super Bowl Ad

Want a B2B marketing game plan that’s sure to score big? Click to discover the 5 tips we learned from Gong’s outstanding Super Bowl advert.

Cognism's Recipe for Creating Content Worth $88,270 in Annual Revenue

Cognism’s content marketing brought in $88,270 in annual revenue in 2020. Find out how our startup marketing team got us there!

How Not to Lose Readers and Alienate Them

Need to level up your content team? Don't want to compromise on quality? Check out Erin Balsa's top tips for keeping your readers engaged as you scale.

6 B2B Content Marketing Ideas to Level up Your Strategy

These 6 B2B content marketing ideas will take your strategy to another level. Click to get insights from Aazar Ali Shad, Userpilot's Head of Growth.

Introducing the Complete Content Marketing Playbook

Presenting the ultimate content marketing playbook, written in collaboration with some of the world's leading B2B/SaaS content marketers. Click for more!

The Beginner's Guide to PPC

Sam Warren is the Director of Marketing at RankPay. He has written this comprehensive guide to PPC for those just starting out. Click for more!