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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

When is the Best Time to Cold Call in B2B Sales_Resource card
When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!
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20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!
View all Cold Calling

Sales

When is the Best Time to Cold Call in B2B Sales_Resource card
When is the Best Time to Cold Call in B2B Sales? [2024]
Wondering when the best time to cold call for maximum response rates is? What about the worst times to call? Here are the answers. Click to see the stats!
CSO email list providers
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
How to Use ChatGPT for Sales: Implementation and Prompts
How to Use ChatGPT for Sales: Implementation and Prompts
How can you use ChatGPT for sales? How does it improve processes and help you exceed goals? This blog has implementation tips and winning prompts.
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Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

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The Loop Live: Paid Social Strategy and Ad Creative Deep Dive
1:20:07
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Marketers can't rely on outdated tactics!
1:00:01
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Easy Mode Content Strategy: How We Implement it at Cognism
1:08:49

Demand Generation

EU Expansion: How to Effectively Expand into European Regions
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
15 B2B Marketing Trends and Predictions for 2024
15 B2B Marketing Trends and Predictions for 2024
What will happen in B2B marketing in 2024? We asked a host of B2B leaders and experts for their thoughts, and they gave us 15 trends and predictions.
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Beyond Awareness: Crafting Memorable B2B Marketing
Marketing is only effective if it's memorable. But with so much competition - that's a challenge. Click to read how to create memorable B2B marketing.
View all Demand Generation

Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
Lead Generation Cost
How Much Does Lead Generation Cost? [+How to Optimise It]
Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.
What Are Sales Qualified Leads and How to Find Them?
What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]
Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.
View all Lead Generation

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

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What is account-based marketing?
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LinkedIn Marketing Guide
10:14
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The Blueprint Sales Workshop
59:21

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts by Ilse Van Rensburg

Ilse is an SEO & Content Executive at Cognism. She specialises in creating valuable and informative B2B marketing and sales content.
9 of the Best TAMI Alternatives and Competitors for 2024
Looking for TAMI alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
Intent Based Marketing: Targeting the Right Leads at the Right Time
Refine your strategy with intent based marketing. Click to read Cognism’s guide to building a powerful process using intent data for high-quality leads.
12 of the Best Dealfront Alternatives and Competitors for 2024
Looking for Dealfront alternatives? Compare pricing, features and reviews of the top competitors this year. Click to see the list!
B2B Data for International Expansion: The Secret to Enterprise Growth
Learn how to use data to scale your B2B business globally with this guide from Cognism. Click for strategies that use data for international expansion.
AE Sales: Tips and Strategies to Win Deals and Increase Pipeline
Discover AE sales with this informative guide from Cognism. Click for the definition of an account executive and the top strategies to win more B2B deals.
12 Sales Triggers to Convert Leads Faster
Are you using sales triggers effectively? Click to learn how to spot potential trigger events and how to use them for more revenue wins! Read more!
How Social Selling on LinkedIn Can Fuel Your Pipeline + Tips for 2024
Scale revenue with social selling on LinkedIn. Uncover everything you need to know, from tips, best practices, tools and more. Click to read!
The Ultimate Marketing Team Structure Explained + Tips
Unlock the secrets to the perfect marketing team structure for winning B2B revenue. Click to read Cognism’s guide!
Illuminating the Dark Funnel of B2B Marketing
We’re shining a light on the dark funnel of B2B marketing. Click to learn how your team can increase conversions, shorten the funnel and free up time.

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