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Cognism Connect

Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:

Cold Calling

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20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
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What is Sales Development Representative's (SDR) Role?
Learn all about sales development representative job and career path from Cognism's SDRs. Read on for the best advice on hiring and training reps!
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What's the Difference Between Warm Calling Vs Cold Calling?
Warm calling vs hot calling vs cold calling: what's the difference and which tactic brings in more sales leads? Click to read!

Sales

CSO email list providers
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
How to Use ChatGPT for Sales: Implementation and Prompts
How to Use ChatGPT for Sales: Implementation and Prompts
How can you use ChatGPT for sales? How does it improve processes and help you exceed goals? This blog has implementation tips and winning prompts.
24 Sales Podcasts You Need to Add to Your Playlist in 2023
25 Sales Podcasts You Need to Add to Your Playlist in 2024
Looking for the best B2B sales podcasts of 2024? We've curated a list that everyone in sales needs to subscribe to. Click to see all 25!

Webinars

Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.

Demand Generation

EU Expansion: How to Effectively Expand into European Regions
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
15 B2B Marketing Trends and Predictions for 2024
15 B2B Marketing Trends and Predictions for 2024
What will happen in B2B marketing in 2024? We asked a host of B2B leaders and experts for their thoughts, and they gave us 15 trends and predictions.
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Beyond Awareness: Crafting Memorable B2B Marketing
Marketing is only effective if it's memorable. But with so much competition - that's a challenge. Click to read how to create memorable B2B marketing.

Lead Generation

How to Generate Leads from Facebook: 9 Proven Strategies
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
Lead Generation Cost
How Much Does Lead Generation Cost? [+How to Optimise It]
Learn to calculate and optimise lead generation cost and compare it with the average cost per lead in your industry. Click to find out how.
What Are Sales Qualified Leads and How to Find Them?
What Is Sales Qualified Lead (SQL)? [+15 Tips to Find Them]
Define sales qualified leads and learn the best practices to identify them from sales experts to level-up your SQL qualification process.

We're on YouTube

Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.

Check out our Podcasts

Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.

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Posts on news

Cognism Ranked Top 500 Fastest Growing SaaS Companies by Latka
Where was Cognism ranked in this year's Latka500? Click to find out Cognism's place on the list of the fastest-growing global SaaS companies.
Cognism Kicks Off 2022 Securing $87.5 Million Investment
Cognism raises $87.5M Series C funding, with plans to solidify European leader position and accelerate growth in the US. Click to read the press release.
Cognism Certified SOC 2 Type II Compliant
Cognism has been certified as a Service Organization Control (SOC) 2 Type II compliant company. Click to see our press release.
Cognism Launches a New Version of Its Platform
Cognism has launched Diamond Data! Read our press release to learn more about our updated platform and brand new phone-verified data offering.
Software and Data Industry Veteran Phil Garlick Joins Cognism Board
Software and data industry veteran Phil Garlick joins the Cognism board! Read on to learn more about Phil's experience and our excitement.
Tech Players Cognism and Ringover Team Up for Substantial Gains
Cognism and Ringover Group have announced an exciting new partnership that will offer their customers even more value. Click to see the press release.
Cognism Embeds Intent Data Into Prospect Database for More Hot Leads
Cognism, the globally compliant go-to-market intelligence company, launches the latest version of its platform, which embeds Bombora’s intent data. Read more!
Cognism Raises $12.5 Million as European Expansion Continues
Cognism announces it has raised $12.5 million in funding led by AXA Venture Partners and joined by Swisscom Ventures. Click to view the press release.
Cognism Makes Latka 250 Fastest Growing SaaS Company List
Cognism has been recognised as one of the fastest-growing global SaaS companies by bestselling author and podcast host Nathan Latka.

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