Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Di Frost
Di Frost is a former content and product marketer at Cognism. She is a creative storyteller and data-driven marketer.
Speed to Lead: How to Book Record Meetings From Webinars
Our US team had a record-breaking sales day from webinar leads. We’re sharing the formula on how you can do the same. Read on to learn how.
Phone Ready Leads™ - the Future of B2B Sales?
What are Phone Ready Leads™ and why do they matter? We asked sales development leader Ryan Reisert for his advice. Click to read the interview.
Legitimate Interest and the GDPR: a B2B Marketer's Guide
What is legitimate interest? How can you apply it in B2B marketing? And how can you ensure that you’re GDPR compliant? Click for our answers!
Cognism Embeds Intent Data Into Prospect Database for More Hot Leads
Cognism, the globally compliant go-to-market intelligence company, launches the latest version of its platform, which embeds Bombora’s intent data. Read more!
Cognism Raises $12.5 Million as European Expansion Continues
Cognism announces it has raised $12.5 million in funding led by AXA Venture Partners and joined by Swisscom Ventures. Click to view the press release.
Risks of Buying Lead Lists
To reach decision-makers, you’ve got to have the freshest data. Discover the dangers of buying lead lists - and how you can get great data with Cognism.