Cognism Connect
Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Dan Peacock
Dan Peacock is a Senior Content Executive at Cognism. He's keeping his finger on the pulse of sales strategy and tactics.
How to Manage Remote Sales Teams: 10 Key Strategies
Lead remote sales teams to success with our comprehensive guide. Read for the 10 strategies that make an impact!
Demystifying Allbound Sales: A Comprehensive Guide
Enter the world of allbound sales - combining the best of inbound and outbound tactics. Discover the future of sales - click to read our guide!
Customer Adoption: The Process, Benefits and Key Metrics
The customer adoption process is a broad topic. In this article, we break it down and outline strategies to improve your customer adoption rate.
Essential Sales Metrics: 20 Game-Changing Indicators for 2024
Here are 20 sales metrics every sales professional should know - get the insights that drive results. Click to explore!
How to Be a Successful SDR: 6 Tips from Top Performers
Learn the secrets of Cognism’s top-performing SDRs. We break down how to be a successful SDR using six actionable tips - click to read!
Inspiring Sales Teams: 84 Motivational Sales Quotes
Fuel your sales success with these 84 motivational sales quotes. Inspire your sales team and elevate your sales game today. Click to see the quotes!
Multi Threading in Sales: The 7-Step Formula for Success
Multi threading in sales involves developing relationships with multiple decision-makers in a business. Discover more with our 7-step formula.