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Handy sales and marketing info, easy-to-use guides, helpful tips, and resources about:
Cold Calling
20 Examples of Common Sales Objections With Responses (2024)
Don't let sales objections keep you from closing a deal. Click for 20 examples of common objections and responses for how to overcome them.
Sales
9 CSO Email List Providers in Europe and the US [2024]
Looking to buy a CSO email list in the US, Europe and APAC? Here are the best tools to find Chief Security Officers’ email addresses.
Webinars
Catch up on these value-packed Loop Live sessions from expert guests, digging into what works today in the modern marketing landscape.
Demand Generation
EU Expansion: How to Effectively Expand into European Regions
Expanding into any region is challenging. Europe is arguably even harder. New languages, cultures and legislation - click to read how to expand effectively
Lead Generation
How to Generate Leads from Facebook: 9 Proven Strategies
Learn how to generate leads from Facebook with our guide - featuring success stories and tips from Cognism’s team. Read now!
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Whether you are a beginner or an expert in the B2B space, our aim is to give you actionable sales and marketing tutorials so you can keep up to date with the latest B2B sales and marketing strategies.
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Discover the latest insights from a wide range of sales and marketing leaders, as they unpack how B2B buying behaviour has changed.
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Posts by Di Frost
Di Frost is a former content and product marketer at Cognism. She is a creative storyteller and data-driven marketer.
A Guide to Enterprise Lead Generation on LinkedIn
Getting bang for your buck is key to your enterprise lead generation strategy on LinkedIn. This blog will help you generate quality leads on a budget.
A Week in the Life of an Account Executive
Our top AE of Q3 2021, Catherine Gardner, told us about the week in the life of an Account Executive. Read on to get her top B2B sales insights.
4 Things Sales Leaders Should Be Prepping for in 2023
We looked into our crystal ball, and we saw 4 things that will have a big impact on B2B sales in 2023. Click to see Cognism's round-up for sales leaders.
Cognism Certified SOC 2 Type II Compliant
Cognism has been certified as a Service Organization Control (SOC) 2 Type II compliant company. Click to see our press release.
Meetings Booked Vs Meetings Attended: How to Stop the Drop
Booking a meeting might be hard but getting your prospect to attend is even harder. Get the tips you need to avoid no-shows.
Tripling Sales in 6 Months With Cognism
Gradfuel is a personalised graduate job assistant. They used Cognism to improve connect rates, tripling sales in 6 months. Click to read!
The anything but basic guide to cold call discovery
Your discovery is the most important B2B sales call you'll make! Click to see Cognism's cold call discovery guide, including a do's and don'ts checklist.